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Paper weight

Paper weight is defined as GSM, which is an acronym for grams per square meter. Paper weight does NOT directly translate into paper thickness and different type of paper stock can have various degree of thickness compared to it's weight.

Standard LP inserts are printed on 150gsm paper stock, pocket sleeves are printed on 300gsm and heavier, gatefolds are printed on at least 350gsm paper stock.

Approximate paper weight for typical products
35-55 gsm most newspapers
90-100 gsm typical printer/copier paper stock
120-140 gsm flyers, posters
210-300 gsm magazine covers, high quality flyers, some packaging
350-425 gsm packaging and business cards